Stop and Go: That Marketing Thing

Yep, it’s going to be one of THOSE conversations…

As many of you know, I have been experimenting with Amazon Marketing Services to get some sort of marketing thing going with my books. Unfortunately, I tend to have a leap before I look approach at times which while making for great anecdotes, leads to me slamming on the brakes when Reality sets in.

Me: Hot Damn, I want to do this.

Reality: You need to save up the funds to do this and develop a better plan of attack. You’re not quite the bestselling author yet, you know.

Me: But…but…

Reality: Patience, Wallace. You can only do so much. You’re a writer, not a salesman.

Me: But…but…

Okay, that’s generally what goes on in my head and while my head and my gut don’t often work in tandem (except for that one party a number of years ago that involved copious amounts of alcohol but that’s a story for another day) but when they do, it’s a rather jarring experience that leaves me at a brief standstill while I figure out what the heck happened.

I suppose the message here is to fight those impulses and move slowly unless you are fully confident that you are moving in the appropriate direction. Trust your first instincts.

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Parallax: Genesis (The Planning Begins)

I’ve been getting a number of messages from people asking me when I’m going to start work on Parallax’s Sequels and though I am loathe to work on multiple projects at once, I’ve decided to dust off the files and get to it.

A little background on where I am at this moment:

Parallax: Genesis takes place immediately after the last battlefield scene in Parallax. Pratt and his crew find themselves trapped in Hyperspace after the ship’s Hyperspace Regulator module overloads and burns out. This poses a dilemma because while the ship’s fusion reactors provide a large amount of power, it is not infinite and when the fuel runs out (exacerbated by unique Time-Space conditions inherent to Hyperspace) everything including their Life Support Systems will shut down. In other words, if they don’t fix the problem, they will eventually drop into Normal Space feet first. Therefore, the first story event in P:G will be a race against time with plenty of opportunities for character development and drama. While I could probably put together a fairly good tale using this by itself, I plan for Pratt and Co to solve their problem and make their way to Earth, where the remainder of the plot will unfold.

This particular sequel is an expansion to the original outline I wrote for Parallax but decided to break into three parts because I felt that it was too extensive for one standalone book.

Going All In

I’ve never been one to shy away from a calculated risk. Granted, some of those calculated risks have blown up in my face in the past (not seriously) but that’s the price we pay for playing the games of Life.

What I am talking about is the new advertising campaigns that I created on Amazon for my books. I wanted to start out slow but in true “me” fashion, once I started the first one I just HAD to shoot the works and set them up for everything I had out there. After all, the point is to get the word out, right?

Will they work? Well, anything is an improvement over doing nothing and I abhor doing nothing.

Will it cost me? Of course. Everything has some cost attached to it, either in money or time. The trick is to minimize as much of each as you can.

Will Mary Jane come out of the coma and stop her evil twin from marrying Brad? You’ll just have to stay tuned to find out on the next episode of As The Stomach Turns…

Considering Amazon Marketing Services

Note: Remember that you read it here first…hehe.

I’ve made no secret of the fact that while I consider myself a good writer and storyteller, I don’t have a lot of enthusiasm for promoting my books. I suppose it’s the last of my naivety to think that merely putting out a story with a snazzy cover would be enough.

Apparently, I’ve learned that the reality of putting out my stuff with little to no support isn’t a good idea. We live and learn by doing.

I publish through Amazon and Createspace and lately Amazon Marketing Services has been sending me advertisement emails talking up their ad campaign opportunities. I’ve known about then for a while but have been resistant to invest the necessary funds for fairly obvious reasons. However, I’ve been reconsidering that option because even as stubborn as I am known to be, I can’t deny the logic that even though I personally don’t like to promote my stuff, paying someone else to do it for me isn’t a bad way to go.

Amazon Marketing Services generally charges around $100 for a 30-day ad cycle, which wouldn’t break my finances, but as I consider this option as a test case, I’m stymied by one simple yet thorny question:

WHICH BOOK DO I USE?

Currently, I have three novelettes and one full-length novel out there. Each would be well served to be the first but I’m having trouble deciding which to choose for my experiment. I won’t say that I have much to lose here (maybe $100) but the potential for growth makes any risk acceptable.

Pro-Conning this is becoming a pain in the backside but I want to choose my next steps very carefully. Once committed, there’s not much point in turning back.

Thoughts?