What Makes People Buy Books?

I’m considering a foray into marketing my books and this gave some great insight into the process. Definitely recommended reading.

Under-Paid, Over-Enthused

Ah, marketing. Can you believe that before my book came out last month, I was actually excited to give it a try?

george of the jungle

Marketing is, it turns out, a jerk.

You wouldn’t think it’d be hard to sell eight hours of entertainment for literally less than the price of a cup of coffee, but alas, publishing is one of those funny industries in that it defies prettymuch everything every other one flourishes on. You can transfer from marketing beer to marketing makeup without too many hiccups, but beer to books? Nope. Don’t even try. Blogs warn about it, individual forums are dedicated to the assurance that no, it’s not just you: marketing books is a total craps shoot.

I mean, there’s some forms of marketing that do beautifully. Book covers are marketing at its finest: you see a gorgeous cover, you want to buy the book. You see a cover that’s…

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