I’ve made no secret that self-promotion isn’t exactly my cup of tea. Yes, I know that getting your name and work out there requires a certain level of interacting with your audience and that audience in turn generates a buzz for potential readers.
I still find it a chore.
However, I recently came to the realization that I wasn’t promoting my books. I was actually promoting myself and anyone who has ever worked in Sales will tell you, getting people to like you is an important first step in getting them to buy what you’re selling.
So, why does it feel kind of skeevy?
Because as Writers, we don’t generally look at our work in terms of dollars and cents. We put a lot of work and love into the stories that we publish and if we are true to ourselves and our craft, we don’t mind sharing our work with the world. Every story carries with it a little piece of ourselves. We’re entertainers.
I suppose that this sort of internal conflict is normal when you are independently publishing, but I don’t want to give the impression that it’s necessarily a bad thing. It’s just part and parcel of the path that I’ve chosen. When I’m deluged by book ads on Twitter and Facebook, I frequently shake my head because I find them annoying because there has to be a better way to do it that doesn’t make me want to take a shower after I’ve logged off for the night.
How do I promote myself?
By writing these articles, throwing out quips on social media, and running the odd promotion on Amazon. I probably should emphasize my books more but I’d rather make friends and have a few laughs in between paragraphs and lines of dialog.
I’m not going to tell anyone how they should write or how to put their work out there. I’m still learning myself and it would be the height of Ego for me to suggest that what I do works for everyone. Thanks for allowing me to bare my soul today. 🙂